7 Homegrown brands promoted by influencers

Published by Anshika Kheria on

Brand Name: Tanaksh
Influencer: Bhavna Choudhary
Tanaksh is a women’s clothing store selling exquisite Indian apparel. The tagline used by tanaksh is Bridging down the gap between your dream outfit and reality to make it ethnically yours. It mainly deals in a bridal collection that is lehengas and gowns, you can look for bridal designs of your preference. It also deals in non-bridal and party wear lehenga, gowns, suits, and shararas.

Instagram influencer Bhavna Choudhary was spotted wearing a lehenga with a very catchy caption ‘Earthy palettes and exquisite details come together under ƒαıѕαηα to give life to this resplendent ensemble!’. Bhavna Choudhary is an actor, model, and content creator who lives in Delhi, India. She gracefully wore the lehenga which has elaborate multi-rasiya embellishments & opulent motifs and has a classic hand-embroidered full sleeves blouse. This Lehenga has a heavy influence of ombre, meticulously filled with Modern-day trending overall look. Fαıѕαηα emits unexpectedness, sophistication, and superiority crafted by traditional artisans of India. 
Brand Name: Idaho
Influencer: Sonaxi Chanana
Idaho clothing is an online site of designer ethnic wear for women. The brand originated from Jaipur, Rajasthan. There are various clothing categories available on its website like kurta sets, shrug sets, maxis, lehengas, suit sets, dresses, bed cover, duvet cover, fabric, shoes. It is a shopping & retail brand selling classy ready-to-wear women’s wear. Instagram Influencer Sonaxi Chanana is a Fashion model, she became Elite Miss Rajasthan 2k15 and Face of Jaipur 2k16. She is seen wearing Grey Dhola Maru Maxi set promoting Idaho clothing through an Instagram post which is captioned ‘Flaunt yourself while you wear this subtle flared ethnic attire from our exclusive collection’
Brand Name: Seema Gujral Designs
Influencer: Rudrapriya
Seema Gujral Design is a designer based in Delhi creating innovative fashion that has a perfect balance between contemporary designs and Indian craftsmanship, their collection has a variety of unique designs perfect for the wedding season. Made with magnificent quality fabrics and keeping in mind the vision and requirements of the bride-to-be, Seema Gujral is a talented designer ensuring customer satisfaction. Designs offered: Bridal Lehenga Light Lehengas Anarkalis. The Seema Gujral store started in the year 2015 and it’s a multi-designer studio. Rudrapriya is an Instagram influencer who was VLCC Femina Miss India Madhya Pradesh 2020 and an Urban planner and Model. She’s wearing a sharara with rich gota Patti work and intricate craftsmanship designed by Seema Gujral. It is a melange of three pastel hues that blend seamlessly.
Brand Name: Thread & Button
Influencer: Greeshma Shetty
Thread and Button is a website for ethnic women’s wear handmade based in Rajasthan. It has exclusive designs and deals mainly in various ethnic clothing categories such as suit sets, kurta sets, dresses, cord sets, sarees, lehengas, Rajputi poshak. It also deals in smart dresses for kids. It has a lot of collections like Festive CollectionHand Block, Collection Gota, Glaze Pitch, Black Charismatic, White Wedding Special. Greeshma Shetty is a digital creator and a fashion blogger who alluringly wore a red suit designed by thread and buttons Since EID is around the corner, deck yourself up beautifully with utmost elegance just like miss.greeshma.
Brand Name: Libas India
Influencer: Hitha Chandrashekar K
Libas India is an official store for women’s Indo western wear and ethnic wear. It has a trendy collection of dresses, suits, leggings, and a delightful range of kurta collections and designs to match each style by Libas. The brand is focused on new-age Indian women who are free-spirited, independent, and aware. Hitha Chandrashekar is an actor, performer, and inspirer who   looks mesmerizing in this mint green Khari printed Angrakha suit from Leher.
Brand Name: Pippal Patiyaan
Influencer: Vanshika Parischa 
Pippal Patiyaan is a women’s wear brand featuring exquisite details and fine craftsmanship. It is a designer based in Patiala, Punjab creating ingenious fashion. It has a collection of unique designs perfect for the wedding season. Designs offered are Bridal Lehengas, Light Lehengas, and Anarkalis. Vanshika Pasricha is an upcoming Instagram influencer. She was 1st runner up Miss Ludhiana, Miss freshers 2k17, Winner of Express yourself, Miss beautiful eyes 2k18, Best walk fashion show 2k19. She is seen in the frame wearing a bridal dress and Implementing the forms of Indian Culture with Luxury Collection, Handcrafted with signature antique pippal patiyaan.
Brand Name: Indya
Influencer: Vishwa
Indya is reinventing traditional Indian wear for the modern Indian woman. It is an online shopping site for women which specializes in Indo- western dresses, kurtas and tunics, and Anarkali tunics. It is a world of fashion where traditions are fused with modern aesthetics to serve the women of today. Vishwa popularly known as a.cup.of.vish is a digital creator and an entrepreneur. She is wearing a beautiful green sharara from the designer collection of Indya.
Categories: Spotlight