The Societal - Your Only Community
The Societal - Your Only Community
Thursday, 08 Dec 2022 00:00 am
The Societal - Your Only Community

The Societal - Your Only Community

OnePlus mobile phones are manufactured by a smartphone company based in Shenzen that Pete Lau and Carl Pei founded in December 2013. BBK Electronics, a China-based company that owns other smartphones such as OPPO and VIVO, runs the brand. As of 2016, OnePlus has built itself in 38 countries.

 

Goals of OnePlus:

OnePlus mobile phones are aiming to have a first-class user experience that would blow rivals out of the water. The goal of the company is to create high-quality, simplistic, user-friendly products that organically add “Never Settle” to their tagline. The founders think that overpriced phones that might not deliver should not have to settle for the tech-savvy customer community.

 

OnePlus Comes to India

In December 2014, the brand was first brought to India and, thanks to the ever-loyal OnePlus group, has sold over a million phones around the nation. OnePlus mobile phones entered India without burning a hole in the pockets of consumers to popularize a phone with excellent design, specifications, and experience. It has become one of the nation’s most successful smartphone brands, giving a run for its money to major brands such as Apple, Samsung, Nexus, and 150 plus other brands. A survey also reports that 85% of smartphone users have switched to OnePlus from other top brands.

 

How the company did it?

The Lean Startup Technique (Build > Calculate > Learn) is used by OnePlus marketers. This sort of approach makes it possible for the campaign to adapt to the market. This includes rapid execution, examination, and modification. At the moment of launch, a clever decision on the part of the business was to abandon conventional ads. Combining these tactics has been highly effective in boosting this new smartphone’s buzz and demand.

 

 

Thus, 7 years of OnePlus have been quite great and full of achievement. In the eyes of the general public, the company has achieved quite huge accomplishments. With the usage of such great tactics, the company has become one of the most valuable smartphone companies. It has earned the trust of many users and gathered a huge customer base which will increase in the coming years.