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Micro-Influencers: The Hidden Marketing Tool

Being a social media influencer seems to be the next big thing.… Read more

Pareto Principle – 80/20 Rule

The Pareto Principle states that 80% of consequences come from… Read more

How to balance your screen time in the rising state of gadgets?

Once during a metro ride, I saw a woman working on a laptop on her lap, with a phone in her other hand all while listing to music on a separate phone.… Read more

2020 Marketing Rewind: How brands coped up with changing trends

Thanks, or No Thanks to the Pandemic for being the sole reason to send businesses online. However, to add much to their dismay, the success wasn’t… Read more

Is It The Downfall Of Bitcoin?

Bitcoin is the cryptocurrency by an unknown person back in 2009. Transactions are without any mediator i.e. The Banks! Bitcoin is used for online transactions,… Read more

Importance of International Education

International Education is a dynamic term that involves the movement of people across a much wider platform or in layman’s terms, studying abroad.… Read more

Regulation of OTT Platforms

OTT or over-the-top media service is referred to those digital streaming media services that are given directly to the people. The content we consume… Read more

Is Artificial Intelligence The Future? Or Present?

As soon as we hear the words Artificial Intelligence, a bunch of robots, supercomputers, and most importantly the future, comes to our mind. However,… Read more