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Arpita Roy

Writers' Desk

2020 Marketing Rewind: How brands coped up with changing trends

Thanks, or No Thanks to the Pandemic for being the sole reason to send businesses online. However, to add much to their dismay, the success wasn’t quite a follower of the businesses happening online.  The competitors have made it even more difficult for other companies to build their presence in Read more…

By Arpita Roy, 4 weeks4 weeks ago
Writers' Desk

The Societal Marketing Concept

For every brand to survive in this cut-throat market, Customer Satisfaction and Human Welfare are two important aspects. The Societal Marketing Concept makes sure that these are always on top before picturising profits. According to the concept, it is on the marketer on how to ensure the implementation of better strategies in Read more…

By Arpita Roy, 1 month1 month ago
Writers' Desk

Importance of Moment Marketing

It is only a matter of time when the perception of a customer changes for a ‘Brand’. Hence, the need for Moment Marketing. Speaking of a term, let’s get into the details of ‘Moment Marketing’ and its significance in today’s world. Moment Marketing – What, Why, and How!Let’s tell you Read more…

By Arpita Roy, 1 month1 month ago
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