Writers' Desk
The Societal Marketing Concept
For every brand to survive in this cut-throat market, Customer Satisfaction and Human Welfare are two important aspects. The Societal Marketing Concept makes sure that these are always on top before picturising profits. According to the concept, it is on the marketer on how to ensure the implementation of better strategies in the marketing world. To do so, they consider the welfare of the society, the requirement of the customer, and so on. Some of the major highlights of the Societal Marketing Concept includes: Read more…