OTT or over-the-top media service is referred to those digital streaming media services that are given directly to the people. The content we consume daily, be it any movie, any news, or any other show, all fall under this category. While many support the censorship of these OTT media services, Read more…
For every brand to survive in this cut-throat market, Customer Satisfaction and Human Welfare are two important aspects. The Societal Marketing Concept makes sure that these are always on top before picturising profits. According to the concept, it is on the marketer on how to ensure the implementation of better strategies in Read more…
Instagram is no more a social media account that you can use to chat with your friend. It has now turned into a global marketplace, a place to showcase your talent, a place to learn skills, and in general, Instagram is a place where you can ‘influence’ others. Daily, the Read more…
It is only a matter of time when the perception of a customer changes for a ‘Brand’. Hence, the need for Moment Marketing. Speaking of a term, let’s get into the details of ‘Moment Marketing’ and its significance in today’s world. Moment Marketing – What, Why, and How!Let’s tell you Read more…
International Education is a dynamic term that involves the movement of people across a much wider platform or in layman’s terms, studying abroad. Our country has seen a major change in the number of students going abroad to continue their studies. According to IIE, 10.9% of all undergraduates and 16% Read more…