In unprecedented times such as today when an unfortunate course of events is prevailing all across the world, the physical and mental health of people is in shambles. Everyone is trying hard to not lose their minds amidst life’s brevity. In the last two years, cases have reached a startling number of 14.8 million, and a total of 177000 people have lost their lives so far. The ongoing pandemic has left almost half the world grieving. A reign of apprehension and uncertainty has occurred amongst the general public as they somehow are trying to recover from the loss of their loved ones.
The government has mandated lockdown at certain places and has imposed restrictions on mass gatherings. Covid 19 protocols are being followed at institutions and the same is being ensured by the state police. Doctors all over the world are on the edge and pulling multiple shifts to treat the infected while putting their health and safety at stake. However, despite taking the necessary course of action, some situations fall beyond the scope of our control. Almost every day we see so many WhatsApp forwards and statuses of people literally begging the recovered ones to donate plasma, or provide information on beds available at their nearest hospitals, or update about the accessible vaccination points and many other resourceful measures to save their family and friends from being a prey to covid. It is heartbreaking to read about the circumstances those people go through. No one wants to leave any sort of scope in making sure that they’re doing everything they can to hold onto their dear ones as long as fate allows.
While a part of the world is gripped by this fatal covid 19 virus, a little shred of humanity still encompasses the spirit of people on social media. Influencers and bloggers with a mass following on Instagram have taken it upon themselves to spread the word about available resources for recovery. By putting the platform to its right use when the need has risen, these influencers are contributing to this noble deed by helping the needy and the less privileged in the best ways they can. Since people can’t reach out to each other physically, social media has become the new real-time market for people in need. As a community, these influencers are creating a safe, authentic, and viable space for the general public by uploading multiple stories for individuals in need. Knowing that another person’s life might be saved by this one gesture and contributing to it is the most pious thing ever.
Influencers like Kusha Kapila, Dolly Singh, Chandni Singh, Salony Gaur, Abhishek Upmanyu, Ankush Bahuguna, Srishti Dixit, and Saniya Khanna are doing their bit by gathering data on various donors available in their respective cities and putting it out there so that the viable donors can reach out to them. It is at times like these when the real ‘influence’ is exhibited towards a moral spur. Just a day before yesterday, our favorite influencer Kusha Kapila took a great initiative where she used the “ask me” Instagram feature for people to drop their details if they’ve recently recovered from coronavirus, called every single one of them, compiled the list of donors and put it in her highlight. This list could just be the saviour for so many people who are struggling to make it through the day. She also encouraged the donors to register themselves on the ‘dhoondh’ platform for easy and more effective access.
When these influencers with no relation to the people they find requesting in their dms can share these, why can’t each one of us do that? This is the moment for all of us to render our part in this hour of need. Algorithms demonstrate that 30-35% of your total followers are likely to view your story. If 10 people with 1000 followers shared this data on their stories, that would mean more than 3000 people would view it, there’s a fair chance that at least 10 of them might find the resources useful for themselves or their close ones. That widens the scope of aid we can offer to people manifolds. Who knows, a daughter just might have been able to save her mother, the father on whom the survival of the entire family depends would finally wake up to see the breaking of the next dawn, and a single mother wouldn’t lose her 20-year-old son, her only ray of hope. Nothing is guaranteed, but a little faith every day is all that makes the world a softer and a kinder place to live. After all, the world is full of possibilities, isn’t it?
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